Social Media Analytics Post-TikTok Ban

Helping researchers and analysts gain insights into alternative social media platforms and trends.

Purpose

This page is designed to help individuals explore data sources, insights, and analysis methods related to social media analytics in the wake of the TikTok ban. It provides curated resources for research and actionable insights.

Data Sub-Genre Focus

The focus is on alternative social media platforms' user analytics, engagement trends, and platform-specific metrics.

Resources

Statista

Landing Page: Social Networks Overview

Insights: Global engagement trends, audience demographics.

Sprout Social

Landing Page: Social Media Statistics

Insights: Platform performance metrics and industry benchmarks.

Hootsuite

Landing Page: Social Media Statistics

Insights: Key statistics for measuring engagement and growth.

Example Screenshots

Statista: Audience demographics analysis (source).
Sprout Social: Engagement statistics by platform (source).
Hootsuite: Key growth metrics (source).

Insights and Goals

Goal: Compare platform engagement metrics to identify opportunities for marketing strategies.

Resources like Statista and Sprout Social provide comprehensive data for analyzing user trends and demographics.

Goal: Identify growth trends on alternative platforms to predict future audience behavior.

Hootsuite offers up-to-date statistics that highlight emerging platform trends and user engagement metrics.

How to Use These Resources

Using Statista for Audience Demographics and Global Engagement Trends:

  1. Focus on the engagement trends across emerging platforms like TikTok, Reddit, or Clubhouse. Look at growth over time and user engagement metrics.
  2. Demographic Insights: Use the age, gender, and region breakdown to tailor your marketing strategies. For instance, if a platform shows higher engagement in North America, consider creating geo-targeted content for that audience.
  3. Compare engagement data for platforms in your target demographic. If your brand is targeting millennials, Statista can help you find the platforms with the highest engagement among this age group.

Using Sprout Social for Platform Performance and Industry Benchmarks

  1. Compare engagement rates across platforms. For instance, if TikTok shows a 10% engagement rate and Instagram shows 5%, you should prioritize TikTok for campaigns aimed at maximizing user interaction.
  2. Use benchmarking data to evaluate your brand’s performance. Compare your metrics to the industry standards for platforms where you're active. For example, if your Instagram engagement rate is 3%, but the average is 5%, there’s room to improve your content strategies.
  3. Identify growth trends. Look at data showing platform growth rates. If a newer platform like Threads is growing rapidly, consider testing content there for early adopter advantages.

Using Hootsuite for Growth Metrics and Emerging Platform Trends:

  1. Track user growth trends over time. If a platform like Reddit or Snapchat is experiencing significant growth, it might be a good opportunity for you to enter that space and capture a new audience early on.
  2. Use growth metrics to predict future trends. If a platform like LinkedIn shows slow but steady growth among professionals, you can plan campaigns targeting professionals with niche content.
  3. Identify emerging platforms. If Hootsuite data reveals that newer platforms (e.g., BeReal, Clubhouse) are experiencing engagement spikes, it could be an opportunity to get in early with targeted content.