Social Media Analytics Post-TikTok Ban
Helping researchers and analysts gain insights into alternative social media platforms and trends.
This page is designed to help individuals explore data sources, insights, and analysis methods related to social media analytics in the wake of the TikTok ban. It provides curated resources for research and actionable insights.
Our Resource: Statista
Landing Page: Social Networks Overview
Insights: Global engagement trends, audience demographics.
Insights and Goals
Goal: Compare platform engagement metrics to identify opportunities for marketing strategies.
Resources like Statista and Sprout Social provide comprehensive data for analyzing user trends and demographics.
Using Statista for Audience Demographics and Global Engagement Trends:
- Focus on the engagement trends across emerging platforms like TikTok, Reddit, or Clubhouse. Look at growth over time and user engagement metrics.
- Demographic Insights: Use the age, gender, and region breakdown to tailor your marketing strategies. For instance, if a platform shows higher engagement in North America, consider creating geo-targeted content for that audience.
- Compare engagement data for platforms in your target demographic. If your brand is targeting millennials, Statista can help you find the platforms with the highest engagement among this age group.